Neuromarketing -- It's all in your mind...
I was just reading about a practice that has grown in popularity but has actually been around for several years -- neuromarketing. Neuromarketing is the study of how brains respond to different messaging. Basically, marketers are able to study the brain waves and patterns of people who are exposed to different brand messaging, and determine which strategies are the most effective.I remember when I first heard about neuromarketing about six years ago. It was absolutely fascinating to think that I could one day "read someone's mind" and know what they really thought about my ad or product.
As a small business owner, we don't all have the massive budgets required to sustain true neuromarketing research. (For those of you who do, I am a little jealous...) However, there are aspects of neuromarketing that we can adopt in our businesses to get us just a little closer to the goal. By using positive smells and imagery (for retailers), or by creating strategies that attach positive experiences to your brand, you'll be that much closer to "reading your customers minds" and responding appropriately.
What are your thoughts on neuromarketing? Invasive? The next natural step in relationship marketing?
www.mymarket-ease.com
Labels: marketing strategies, neuromarketing, small business, small business marketing
