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Thursday, March 12, 2009

Another Marketing Rant...

I recently wandered into a well-known forum for Small Business Owners. And as always, there was a Marketing thread available for entry. So of course, I entered.

As I perused the "conversations" inside the thread, one of the titles caught my eye. It was something to the effect of, "I need help with my Marketing. Someone please rescue me." This, of course, is not an uncommon situation -- hence the reason we started Mymarket-ease.com. However, what was interesting, was the amount of response this poor unsuspecting business owner received.

I'll put it to you this way...while reading the responses I got an image in my head of some sort of ancient creature with hundreds of heads and three mouths each -- all of them screaming things like "I got a Marketing idea for ya! Buy more pens!" Very frightening.

It was amazing how many different responses the SBO was given. But, not one person asked the all important question: "What is your objective?" Or, even better, "What are your Marketing goals?"

By understanding exactly where we want to go, we can better plan HOW to get there. Simply saying we want more customers is not specific enough. We all want more customers. But understanding what we want our business to look like or accomplish at the end of it all is critical.

So, if it was your post that I happened upon in that forum, I pray you've recovered from the onslaught. For all the rest of you, we can slay the beast together. The Small Business Marketing revolution has begun...

mymarket-ease.com

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