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Monday, April 27, 2009

Who signed off on THAT bright idea?

Planes flying around skyscrapers? In Manhattan? As a publicity stunt?

Really????

On Monday, hundreds of New Yorkers were scared out of their wits when Boeing jets flew low over the city and in and around a couple of skyscrapers. According to published reports, the flights were government-approved as part of a half-hour photo opportunity. Unfortunately the residents of the city were not notified ahead of time, and the Mayor himself was caught unaware.

There are so many things wrong with this picture. Talk about a faux pas. Good grief!

When conducting any sort of publicity, it's important to be aware of the context in which you are presenting your message or product. Suffice it to say that sending a jet to fly maneuvers in an area on high alert is probably not the most appropriate context.

Another key consideration is communication. Be sure everyone involved understands the message and purpose of your campaign. That way, all parties involved are on the same page and you can get the maximum impact as well as have full support on accomplishing the goal.

I'm not sure of what the thinking was behind the events on Monday. Something tells me that someone slipped up in a BIG way. But, it's a great lesson to all of us considering publicity events for our businesses: it's not all about the execution. Step back and evaluate the context as well as the communication for maximum effectiveness.


www.mymarket-ease.com

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