You can't go wrong with The Basics

About a week ago I was listening to a program on NPR and they were talking about the growing popularity of micro hotels. For those of you who don't know what micro hotels are, they are quaint boutique hotels with guest rooms about the size of sleeping quarters on a train.

After hearing the story, I decided to look up photos of these micro hotel rooms. (It was just a little too unbelievable that these small rooms could be in such high demand -- even with the $80/night rate in New York City.) To my utter surprise, the images I found were even better than I expected. There were bunk style beds, but each room had all of the basic amenities a weary business traveler would need, including quality bedding, flat screen high-def televisions, and internet access.

When it comes to your business, are you making sure the basics are covered?

In micro hotels, you don't get a lot of extra square footage or a king-sized bed you may really not need. But if you're looking for a clean, functional, convenient place to rest at a fairly reasonable price, you can't beat the deal.

With all of the running around we do as business owners, it's easy to forget that there are some things we're doing that really don't amount to a hill of beans in terms of our business success.

Do you provide quality products? Do you consistently meet and exceed the needs of your customers in every way? Is your marketing strategy targeted, measurable and flexible? These are the basics in my opinion. Everything else will fall into line if these pieces are in place.

My challenge to you (and myself as well) is to keep focus on the essential items that will help make our businesses successful. Everything else is like that $5 candy in the courtesy snack bar: it seems like a good idea, and you'll enjoy it for the moment, but you're going to pay a whole heck of a lot more than you intended in the end.

www.mymarket-ease.com

posted by MarketEASE @ 9:06 PM