The Presidency as a Brand - Get it?

As I sit here watching President Obama in his first national address, it is impressive to note his sincere and impassioned argument for support of the stimulus bill. Whether or not you agree with President Obama or the bill, one thing that is clear, is that he is committed to living up to the promises he made during his campaign.

During his historic campaign, millions of people rallied in support of the promise of hope, change and progress that Obama represented. As always, there may be some debate on if President Obama's administration is living up to that promise, but there can be very little disagreement on the fact that everything that is done/said/distributed/reflected,is aligned with the promise originally made.

Align this example with your business. Your business brand is more than a logo or a snazzy creative campaign -- your brand is a PROMISE. It's a promise to the market about what you are going to do and how you are going to do it. It involves not only what you say in your creative campaigns, but how your customers are serviced when they come to your online/brick and mortar store.

Are you being careful about your brand promise? Do you know what your promise is? And, are you being as careful as the Obama administration regarding aligning all actions/reactions to your promise?


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posted by MarketEASE @ 8:27 PM