Making Promises...
You've probably heard this before, but your company brand is much more than a pretty logo and flashy flyers. Your brand is a "promise" you are making that your customers are expecting you to fulfill. For instance, do you promise "fantasy" like Disney? Or do you promise "high athletic performance" like Nike?Can you easily pinpoint what your brand is promising? And more importantly, are you following through on it?
www.mymarket-ease.com
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